Music For Your Mouth
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Andrew Hallock
This radio ad was produced as a concept where Tic Tac's new product line "Mixers" was promoted. This ad created a unique selling point for Tic Tac in a crowded category by making the box's rattle a musical feature. Consumers were encouraged to submit songs and videos using Tic Tacs as an instrument via the hashtags #ShakeInYourStep and #MusicForYourMouth. To prompt this, I produced the backing track entirely out of Tic Tac sounds, and recorded a voiceover encouraging user engagement on social media.
"Put some #ShakeInYourStep with Tic Tac Mixers."
All spots written and produced independently by Andrew Hallock.
None of the aforementioned brands or entities are owned by or partnered with Hallock Studios. The above advertisements do not speak on behalf of those brands or entities. These ads are proof-of-concept only.