Every Step Of The Way
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Andrew Hallock
This radio ad and backing track were produced to send to Payless Shoesource as a part of a brand revamp campaign following their filing of bankruptcy in 2017. This campaign extended brand value by reminding customers of Payless' long history of service, and their reputation for carrying shoes that are hard to find anywhere else. I was responsible for voice acting, production, musical composition, and copywriting.
"Payless Shoesource: With you every step of the way."
All spots written and produced independently by Andrew Hallock.
None of the aforementioned brands or entities are owned by or partnered with Hallock Studios. The above advertisements do not speak on behalf of those brands or entities. These ads are proof-of-concept only.